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Festival period: the 3rd weekend of May
This is one of the most famous festivals in castle town Sendai, representing the coming of Spring. The special-feature event on Saturday evening (Yoi-matsuri, or Festival-Eve event) is the "Suzume-odori (sparrow dance) Contest", open to the public for participation. This adds to the atmosphere of the festival and it is encouraged for people to try the suzume dance for themselves! The next day (Sunday) includes the Hon-matsuri (Main Festival), where you can see a parade of soul-stirring Yamaboko (decorative floats) and samurai warriors marching in procession under the roadside Zelkova trees. Amid the beating sound of the Odaiko (big drums) and chanting for joy, the main street is completely filled with the jubilant excitement of the festival.
→For images of Sendai Aoba-matsuri Festival
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