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Visitors to Sendai and the Tohoku Region during summer will find captivating festivals, rich greenery, and tantalizing fruits ripe for the picking. A highly recommended summer tourism destination, there is plenty to be enjoyed.

 
 
 

Dancers in vibrant costumes holding hanagasa (straw hats adorned with flowers), lead a parade of colorfully decorated Shinto floats down the main street of Yamagata, in time to the rhythmic beat of the drums and locals chanting “Yassho!” “Makkasho!”

Getting there:

  • By bus from Sendai to Yamagata approximately 1 hour 20 minutes

  • By train from Sendai station to Yamagata station approximately 1 hour 10 minutes

For more information see the Tohoku Tourism Promotion Organization's website

 

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  : General tourist information and recommended routes for individual travelers and travel agents is available here.
  : General tourist information on Sendai and Tohoku, and recommended routes for individual travelers and travel agents is available here.
  : Download a free guidebook on the Sendai and Tohoku area, packed with important information for individual travelers and travel agencies including recommended routes, hotels, and restaurants. The guidebook can be downloaded here.
  : You can see and download pictures of Sendai tourist destinations for free here.
  : You can see and download pictures of Sendai / Tohoku tourist destinations for free here.