Savor the Exquisite Darjeeling Tea at GANESH in Sendai

Central Sendai
Central Sendai
Application Required Food & Drink Activities Available in the Evening 2-Hour Experience Dating / Couples Girlfriend Getaways Business Trip Unique to Sendai Activities Available in the Morning Solo Travel With Friends Do It Here
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Since its founding in 1983, Ganesh, a tea manufacturer headquartered in Sendai, has been offering a unique experience through its directly managed tea room. Enjoy the delicate aroma and profound taste of the finest Darjeeling tea under the brand name "Shincha no Koucha"® (New Season’s Tea).

Ganesh Co., Ltd., selects the highest quality Darjeeling and Assam teas each season through tea tastings. These teas are purchased at tea auctions under the supervision of Tea Board India and are distributed nationwide in Japan under the brand "Shincha no Koucha"®.

Back in 1983, when Ganesh was founded, the common belief in Japan and worldwide was that tea could only be delicious when blended. Even today, the industry standard is to blend various tea leaves to provide a stable flavor.
However, Ganesh's founder realized that some of the highest quality teas are exceptional on their own, without blending. This led to the innovative approach of delivering seasonal teas, classified by factors such as estate, harvest season, variety, tree age, and processing method, directly from the auction without blending.

While "Shincha no Koucha"® can be found in stores from Hokkaido to Okinawa, the only directly managed Ganesh store is in Sendai. At the Ganesh Tearoom on Jozenji-dori, overlooking the symbolic zelkova trees, you can fully enjoy the exquisite Darjeeling tea of "Shincha no Koucha"®.
Just like wine or sake, comparing different teas helps you identify your preferences and appreciate the differences in aroma and flavor.

Brewing "Shincha no Koucha"® Darjeeling straight tea is simple yet profoundly delicate. We offer thorough instruction in small groups so that you can confidently brew your own delicious straight tea.
Take home "Shincha no Koucha" Darjeeling leaf tea as a souvenir to enjoy the experience at home as well.

Learn what tea is, how "Shincha no Koucha"® differs from other teas, the workings of tea auctions, and about the tea culture in India. We will also show you Ganesh’s extensive photo collection.

Whether you are a tea enthusiast or someone who has never found tea particularly delicious, we promise a satisfying tea time that will make you exclaim, "Wow, this is delicious!"

Moreover, Ganesh Tearoom on Jozenji-dori is conveniently located for sightseeing in Sendai. You can attend a session in the morning before exploring the city or in the evening before returning to your hotel. Our flexible plans can fit various schedules, allowing you to immerse yourself in the tea culture of Sendai.

GANESH Co., Ltd.

GANESH Co., Ltd.

Ganesh Corporation was established in 1983. We participate in tea auctions under the control of the Indian government, and deliver the finest black tea in terms of both aroma and taste, selected through tea tastings, under the brand name of "Shincha no Kocha" (New Tea) each season.
The deep connection with India, the country of origin of black tea, is one of Ganesh's identities. In recent years, an Indian staff member who excels at Indian dancing has joined our Sendai Head Office. This is an opportunity for us to offer not only tea classes, which we have been holding for many years, but also "fun! We will continue to provide opportunities to experience Indian culture.

Comment by orgnaizer

Experience the freshly brewed, fragrant, sweet, and mesmerizing taste of Ganesh Darjeeling tea. Only Ganesh offers the diversity of aroma and flavor based on each auction lot. Take home a unique experience that you can only find in Sendai.

16670362-719d-4812-9c47-01a6fbed0463.jpg
Just like wine or sake
 comparing different teas helps you identify your preferences and appreciate the differences in aroma and flavor.
acfd2865-e87a-4b4f-b819-255a9a5c73eb.jpg
1983年創業当初から変わらない紅茶缶
 The unchanged tea tin since the establishment in 1983
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定禅寺通は、晴れの日も雨の日も雪の日も、また曇りの日も魅力的です。
Jozenji-dori is charming whether it's sunny
 rainy
 snowy
 or cloudy.
Outside the large open windows is Jozenji-dori
 the symbolic road of Sendai. The Sendai Winter Light Pageant is held here during winter.

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